How promo codes work. Promo codes also provide customers with free shipping or gift-wrapping. This marketing strategy essentially gives customers yet another reason to buy your products. According to Microsoft, a promotional code, sometimes known as coupon code or discount code, is made up of a combination of numbers and letters. Dec 11 2019How do promo or discount codes work?
Promotional codes allow you to market the products on your ecommerce website by providing customers with a discount on certain items. The discount associated with the code can take money off individual products or the total order. The discount can either be a percentage or a specific dollar amount.