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Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and reduce the signs of ageing.What is the makeup industry?
The makeup industry is a mature industry meaning that there is not much growth and development occurring. It can be contrasted to the technology industry which is continuously changing with new innovations and product development.