What Is PPC? Learn the Basics of Pay-Per-Click Marketing
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
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